contentworx - clients

clients

we work with leading brands, creative, media and public relations agencies developing insightful and effective branded content solution

we are happiest working with brands that have the foresight and vision to embrace the challenge of this fast evolving communication landscape

our clients include many well known brands operating across varying market sectors, including fmcg, entertainment, finance, motor, insurance, telecommunications, information technology, health and beauty

we place a strong emphasis on the prediction, optimisation and measurement of investment return; if you can measure it, you can optimise it

we have developed a new evaluation system on behalf of the branded content marketing association (bcma) to measure the effectiveness of branded content called the bces (branded content evaluation system) which we believe will become the universally accepted methodology for measuring branded content campaigns. this is what the leading industry figures have said about the bces:

“the ipa very much welcomes this bcma initiative to provide greater transparency and accountability into the measurement and understanding of branded content.”

lynne robinson, research director, ipa

“we’re living in an age of accountability, and recent austerity has forced the pace. we’re also living in an age of media channel proliferation which has led to stiff competition for advertising revenue. channels seeking consideration by potential advertisers will have to underpin their claimed contributions or they will perish. The bcma's initiative puts branded content firmly in the frame.”

bob wootton, director of media & advertising, isba

“branded content is a growing part of tv's business and it is vital that we can understand its contribution to a brand's campaign objectives. as such, we fully support the bcma in developing a universally accepted methodology to evaluate the contribution of branded content campaigns.”

david brennan, research & strategy director, thinkbox