case studies
this is a rapidly developing market which will lead to more case studies of how branded content has worked for advertisers
there are already a number of great examples of how branded content has been used as part of an integrated marketing solution from advertisers such as, bmw, hsbc, hewlett packard, nokia, canon, diesel, ikea, 3mobile, shell, renault, the sun, cartier, perrier, dunhill, prada, remington, dulux, beck's beer and johnnie walker
branded content projects we have been involved with and successfully completed include:-
microsoft
our brief was to demystify the internet and to show how ‘real’ people have used the worldwide web to their benefit
‘living in the e-world’, which was one of the first examples of branded content ran in peak time on channel 4 in march 2000 the series of four, three minute programmes;
‘bacon on the net’, ‘cyber granny’, ‘wired school’ and ‘breaking records’ were produced by the coast and watched by over 3 million people
extensive qualitative research demonstrated that the programme series generated a positive viewer reaction with over half awarding an appreciation score of 7/10 or better, with 60% claiming they would watch again
according to the viewers, they were, digestible, unusual & interesting, with a sense of wonderment & involvement
media value generated equated to three times that of the initial investment
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