orbit: journey to the moon

contentworx partnered with eyetoeye digital to create orbit: journey to the moon

 

 

our primary role was to develop a business model for revenue generation, attract investment and to secure distribution partners for the project

 

 

the original creative idea was to celebrate the 40th anniversary of the incredible apollo 11 mission and moon landing of the eagle lunar module by recreating the momentous journey from launch to landing using video footage shot by the astronauts themselves. we worked collaboratively to develop the creative idea into a credible pitch to major broadcasters

 

 

securing the footage direct from nasa ensured the documentary had huge credibility. it also contained ‘never before seen’ images and was the first time the entire journey had been captured in this way. with this now secured we were now in a position to take this conceptual idea to major broadcasters

 

 

the idea was extremely well received and we finally decided to enter into an agreement with discovery channel to become our broadcast partner as they provided the ideal platform and audience profile to launch the project

 

 

the 60-minute documentary premiered on discovery hd channel in the uk on the 20th july 2009 at 25:00 hours to coincide with the exact time neil armstrong set foot on the moon and repeated on 21st july 2009 at 20:00 hours

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initial audience data showed a significant increase for the broadcast slot compared to the previous week’s figures

 

 

total viewers estimated at 50,000 for both broadcasts on the hd channel. we negotiated the distribution of the documentary across 55 countries on the discovery channel including central/south asia, pacific rim, china and indian territories

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