andrew is amongst the leading practitioners in branded content and has over twenty years experience working in marketing communications. he started his career selling tv advertising space at tyne tees television back in the mid-80’s as one of the key members of the london based sales team. working with many of the up’s top advertising agencies, he soon gained a reputation for being a good operator with a straight talking attitude which led to him taking a job on the ‘other side of the fence’ as a tv buyer at young & rubicam (y&r)
he worked predominantly on the government’s central office of Information account dealing with the major government departments. during his eight years at y&r he worked on many of the agencies key accounts including, colgate palmolive, mgn, quaker, british gas, united airlines and sony ericsson. in recognition of his work he was promoted to the board of directors in 1996
he was a key member of the team that successfully launched the first significant merged media buying operations, media planning group (mpg), joining as head of broadcast. his responsibilities remained firmly in the broadcast arena, running the tv buying department which included developing and selling through strategic recommendations to clients, including orange, intel, ing direct and esure
promoted to head of client services at mpg ensured that solutions went beyond the traditional type of advertising, often recommending sponsorship, interactive and branded content in answering the client marketing brief
in november 2004 he launched contentworx, a branded content consultancy specialising in developing content marketing strategies and solutions for advertisers. working with major clients, such as visa, camelot, sara lee and reckitt benckiser, he has successfully completed a number of branded content projects
he is also ceo of the branded content marketing association (bcma) the trade body for branded content and has been instrumental in developing a new branded content evaluation system contentmonitor. powered by global research partner ipsos, the 'monitors' are set to become the universally accepted methodology to measure the effectiveness of branded content campaigns. he has recently co-authored and published the ebook, "the best of branded content marketing" which was successfully launched on itunes on behalf of the bcma.
he contributes to the advertising industry by lecturing at bournemouth university, west herts college and new buckinghamshire university where he is also on the advisory board for the master’s degree course in marketing. he has appeared on bbcnews, cnbc and bloomberg and has been quoted in the national and trade press on key industry issues. he has presented at major conferences including miptv, mipcom, cristal festival, marketing week, lewis silkin brand academy and guardian media festival.
andrew is married with three young children. he is mad about watford fc and all things horological. he is a liveryman of the worshipful company of clockmakers and has been awarded the freedom of the city of london.